People feel a lot of things.

The challenge: Write a book about designing for human emotions.

Introducing… a framework and guide created to help designers capture the dimensionality of their thoughts and feelings when interacting with the world. A “touchy” is the micro-interaction: when you grab the subway pole, flick the light off, or nick a mini ketchup packet from the bin. A “feely” is the resulting emotional response. 

The framework has given me a new way of looking at even the most mundane moments I find myself designing. I’ve even turned it into a tool: bringing it to my design teams and teaching it at workshops in the community. The book was created with my design partner Martelle Esposito, over the course of several coffee-fueled evenings. It’s meant to share some of the moments I’ve captured and cataloged through the years. My favorite is on page 56.

Press & Awards:
Core77
Kickstarter
This is HCD Podcast
World Design Organization