Composting is a beautiful thing.

Client: Poplar

Role: Joey Zeledón Studio

Challenge: How do we reframe composting to be appealing and promote behavior change? 

Story: We needed to differentiate from the market by elevating a composter to a kitchen counter icon. We did this by leveraging familiar kitchen cues, improving the user experience, and celebrating your impact with tech that tracks it.

Introducing… a better compost bin for your home and our future. Don’t call it a trash can. This bin was designed to fit your home, your countertop, and your daily meal prep rituals. No unsavory smells, no hands-full moments, and no wasting your precious counter space.