BARISTA LEVEL COFFEE AT THE PUSH OF A BUTTON
OXO, a pioneer in universal design and maker of super grippy kitchen tools, set out to launch their first ever line of kitchen electrics. The vision was to create products that could enable greater outcomes from the people who use them. The coffee maker and coffee grinder we designed for the line embody this vision. The coffee grinder uses top notch components like a conical burr and integrated scale, while the coffee maker mimics a pour over with a pulsing brew and 7-hole shower head for even saturation. Most importantly, both products make barista quality coffee using a ridiculously intuitive, single button interface anyone can understand. Better coffee for everyone.
(Project completed while at Smart Design)