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HOT TOOLS CURLBAR

Hairstyling tools have become commoditized. The client came to us to jumpstart the growth of their hair care business through product innovation efforts elevating the brand’s emotional connection with consumers & stylists. We focused on ownable innovation aimed at reestablishing leadership in the market and creating a wider moat against competitors.

 

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HAIR STYLING REINVENTED

Our user-research with stylists identified clear opportunities to reduce occupational demands on the body and to assist with multi-tasking to ensure the best styling outcomes. Also, while stylists feel these challenges to the extreme because they style hair all day, beauty enthusiasts would also benefit from addressing these challenges. Two leading concepts emerged after co-creation sessions and user feedback, and the client manufactured the CurlBar design.

Since it’s launch to stylists and beauty enthusiasts, the Hot Tools Curl Bar as it was named, has received positive reception and glowing reviews.

(Project completed while at Smart Design)