HIP HIP HYDRATION.
Soda sales have been in a steady decline for the last decade. These days, most people want healthier and more sustainable options that actually hydrate them. PepsiCo responded with Drinkfinity, a personalized and portable drinking experience. The system features a reusable vessel and concentrated flavor pods (sans artificial ingredients) that replenish you in a multitude of ways. The best part is that it uses significantly less plastic, fewer trucks for shipping and a reduction in greenhouse gas.
(Project completed while at Smart Design)