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HIP HIP HYDRATION.

Soda sales have been in a steady decline for the last decade. These days, most people want healthier and more sustainable options that actually hydrate them. PepsiCo responded with Drinkfinity, a personalized and portable drinking experience. The system features a reusable vessel and concentrated flavor pods (sans artificial ingredients) that replenish you in a multitude of ways. The best part is that it uses significantly less plastic, fewer trucks for shipping and a reduction in greenhouse gas.

(Project completed while at Smart Design)

 

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