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MADE TO FIT

At the time, Banana Republic was struggling to sell their shoes. It was a classic example of pushing trendy styles without putting in the proper development time for fitting and engineering standards. They came to Clarks, the shoe company known for comfort, to fix the problem. We worked from the inside-out, making truly comfortable footwear, while staying true to the brands design vision.

(Project completed while at Clarks) 

 

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