Clarks x Banana Republic Collab.

Partner: Clarks x Banana Republic

My part: Lead Designer

The challenge: How do we design a collection of fashion forward men’s shoes that are just as comfortable? 

What design revealed: Banana Republic's mens shoe collection had been struggling in sales due to an off-the-shelf product that was quickly becoming associated with precarious fit, cheap construction and an absence of loyal customers.   

Introducing… Synonymous with comfort, they tasked the design team at Clarks Americas to redesign and reengineer their entire line of mens footwear. The design challenge was to build a comfortable product using a Clarks "engine" while staying true to the Banana Republic brand values and European cut.  (project completed while at Clarks Americas)