THIS IS NOT JUNK MAIL.
How do you translate the feeling of exclusive membership into an out-of-box experience? How does a brand cut through the noise of junk mail with something special?
Inspired by the presentation of fine dining with service on a silver platter, the American Express Centurion Invitation is oriented with a lift off lid and borrows its design cues from this iconic ritual. Special delivery, indeed.
(Project completed while at Continuum)