https://www.joeyzeledon.com/grid-gallery daily 0.75 2026-03-18 https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1773708315267-23Y9Q2DT1HGDOB42MGT3/INSTAGRAM%2BPOST.png Grid Gallery - Designing identity in the age of ai. Keynote talk at SXSW FuturePIXEL House https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1773708315267-23Y9Q2DT1HGDOB42MGT3/INSTAGRAM%2BPOST.png Grid Gallery - Designing identity in the age of ai. Keynote talk at SXSW FuturePIXEL House https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1747109623413-DYQV7CKYHBF0JRRG36EE/The_Tallest_Building_in_the_World_NYC_Photoshoot_2.jpg Grid Gallery - The tallest building in the world. A souvenir for nycxdesign https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1718380113370-P6PX45HV57F2DTOM8DAH/Design_is_trans_Header_Image.jpg Grid Gallery - Design is trans. 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https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1642701141771-I0C7HXPZPRWIHZ8411RB/7.JPG HP DesignJet Studio https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1642701537018-HCASZU68Y0O09MC42NNU/6_hp_DesignJet_Studio_frontview.jpg HP DesignJet Studio https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1642702299479-AYVZBL586ME8VHKZFW6P/5_hp_DesignJet_Studio_detial_2.jpg HP DesignJet Studio https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1642702990541-5XRP0B1ANPV04Q3E4L5G/2.a.jpg HP DesignJet Studio https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1642703369146-PCBAIHJS6QM1P3II2S11/4_hp_DesignJet_Studio_detail_1.jpg HP DesignJet Studio https://www.joeyzeledon.com/poplar daily 0.75 2024-03-13 https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1710277326046-8A32IQDZ55V97WXVHIYS/IMG_3749+2.JPG Poplar 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https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552506717570-HZFUPCQTA83AA7KA76Q3/CoatCheckChair_Website_D_030119-01-01-01-01.png OXO Mixer - BRIGHTER BATTER OXO, a pioneer in universal design and maker of super grippy kitchen tools, set out to launch their first ever line of kitchen electrics. The vision was to create products that could enable greater outcomes from the people who use them. The hand mixer we designed for the line embodies this vision by including a headlight feature that allows people to see what they’re whipping up more clearly. After speaking with ‘extreme users’ like elderly people who struggle with vision in dimly lit spaces, we realized that better visibility was the unmet need. As it turns out, a lot of kitchens have terrible spot lighting for food prep. This unmet need was shared by many. (Project completed while at Smart Design) https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552508713566-EV4MFIE30WB1DK0YC2MA/OSP_OXO_on_Photoshoot_Mixer_053116_D.jpg OXO Mixer https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552508799195-NT313Q98D4RZHY9TGVPD/OXO_Electrics_Sketch_compilation1B_051813.jpg OXO Mixer https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552508364653-Q4RRG5FT804XT3FDUXRU/IMG_0292.jpg OXO Mixer https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552508549623-AITGNUC8ADCCTFSBIN9H/2.jpg OXO Mixer https://www.joeyzeledon.com/oxo-grinder daily 0.75 2019-03-25 https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1551579322886-ZS49M0HH6XHOM9HKVMHC/Grinder_Glamour_Shot_021719.jpg OXO Grinder https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552523253946-K52RM4JEVI2J0IVEOKY9/CoatCheckChair_Website_D_030119-01-01-01-01.png OXO Grinder - BARISTA LEVEL COFFEE AT THE PUSH OF A BUTTON OXO, a pioneer in universal design and maker of super grippy kitchen tools, set out to launch their first ever line of kitchen electrics. The vision was to create products that could enable greater outcomes from the people who use them. The coffee maker and coffee grinder we designed for the line embody this vision. The coffee grinder uses top notch components like a conical burr and integrated scale, while the coffee maker mimics a pour over with a pulsing brew and 7-hole shower head for even saturation. Most importantly, both products make barista quality coffee using a ridiculously intuitive, single button interface anyone can understand. Better coffee for everyone. (Project completed while at Smart Design) https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552576932526-B1CCA71QRGNI9JBBCEC9/OXO-On-12-Cup-Coffee-Brewer.jpg OXO Grinder https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552524481800-QG0G11UMCWWW01A33JV0/KE-MOCK-UPS-01799.jpg OXO Grinder https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552524831537-Y7LMDL9AQCVTYUYJZ9DG/Grinder_Strength_Slider_050613.jpg OXO Grinder https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552582347776-PW8ITTISICH3R0E1I8ZG/OXO_Electrics_Sketch_compilation4_051813.jpg OXO Grinder https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552582446216-3EQ6RRMBEPLM03NBEIDE/buttons+%26+Dials+%28smaller%291C.jpg OXO Grinder https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552582476037-D4D34REIVEDEOK8HDNOR/buttons+%26+Dials+%28smaller%291B.jpg OXO Grinder https://www.joeyzeledon.com/drinkfinity daily 0.75 2019-03-25 https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1551579544568-POFD1QF9U5XN69V2M88Y/Drinkfinity+2.jpg Drinkfinity https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552516504478-R15J60V8OZNOK3SYKPA2/CoatCheckChair_Website_D_030119-01-01-01-01.png Drinkfinity - HIP HIP HYDRATION. Soda sales have been in a steady decline for the last decade. These days, most people want healthier and more sustainable options that actually hydrate them. PepsiCo responded with Drinkfinity, a personalized and portable drinking experience. The system features a reusable vessel and concentrated flavor pods (sans artificial ingredients) that replenish you in a multitude of ways. The best part is that it uses significantly less plastic, fewer trucks for shipping and a reduction in greenhouse gas. (Project completed while at Smart Design) https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552522815786-MYW4TN54OTZCAIMKTN44/02_Peel.jpg Drinkfinity https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552583162549-6U3VQZ4VUO3J6YPLE012/EQUATION.png Drinkfinity https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552522956225-ETHVFEIL6CFHS2XQX9GC/_1030940.jpg Drinkfinity https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552583257364-W06M0VNBELMTQAK5JD6D/150860-mulher-bebendo-drinkfinity-w540-100dpi.jpg Drinkfinity https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552583208353-UWS4T9QLBFELMD74VMBN/D8_Sketch_Compilation_033115.jpg Drinkfinity https://www.joeyzeledon.com/american-express daily 0.75 2019-03-25 https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552587225928-36BFWJBYWZI56M2Y6SAC/Artboard%2B1.jpg American Express https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552584091454-A1F5YY6VTG5HZYVMET62/CoatCheckChair_Website_D_030119-01-01-01-01.png American Express - THIS IS NOT JUNK MAIL. How do you translate the feeling of exclusive membership into an out-of-box experience? How does a brand cut through the noise of junk mail with something special? Inspired by the presentation of fine dining with service on a silver platter, the American Express Centurion Invitation is oriented with a lift off lid and borrows its design cues from this iconic ritual. Special delivery, indeed. (Project completed while at Continuum) https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552584407769-F2B3JM5LE0UV4GJMCBX2/Bento_sketch+compilation.jpg American Express https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552588979842-2XPVUCFOG7MNHOPPMJE3/Bento_Inspiration-01.jpg American Express https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552588591446-YWM8JVH4T63P65C2OL9P/Artboard%2B1%2Bcopy%2B2.jpg American Express https://www.joeyzeledon.com/hot-tools-curlbar daily 0.75 2019-03-25 https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1551663044871-2ZRY4G3HHOB3NTPW7Q6Y/Home_GroupShot.jpg Hot Tools Curlbar https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1553126348406-Y69EK04D4SY6ZCYYFB6M/CoatCheckChair_Website_D_030119-01-01-01-01.png Hot Tools Curlbar - HOT TOOLS CURLBAR Hairstyling tools have become commoditized. The client came to us to jumpstart the growth of their hair care business through product innovation efforts elevating the brand’s emotional connection with consumers & stylists. We focused on ownable innovation aimed at reestablishing leadership in the market and creating a wider moat against competitors. https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1553128860720-M4R6HEF47A547E3UENM5/P1090523.jpg Hot Tools Curlbar https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1553126727025-LO8JQTKZH2U7VN8RC6VL/Home_ER_BackOfHeadReach.jpg Hot Tools Curlbar https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1553128667133-HUX1YKNJ2UX2SFA0890Y/CoatCheckChair_Website_D_030119-01-01-01-01.png Hot Tools Curlbar - HAIR STYLING REINVENTED Our user-research with stylists identified clear opportunities to reduce occupational demands on the body and to assist with multi-tasking to ensure the best styling outcomes. Also, while stylists feel these challenges to the extreme because they style hair all day, beauty enthusiasts would also benefit from addressing these challenges. Two leading concepts emerged after co-creation sessions and user feedback, and the client manufactured the CurlBar design. Since it’s launch to stylists and beauty enthusiasts, the Hot Tools Curl Bar as it was named, has received positive reception and glowing reviews. (Project completed while at Smart Design) https://www.joeyzeledon.com/oxo-colander daily 0.75 2019-03-25 https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552593948871-EIBH2ENPTZHCADMSFQEK/OXO_Grains_Colander_6.jpg OXO Colander https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552611620790-VX3K8RE1XLPIHHDYA44L/OXO_Grains_Colander_6.jpg OXO Colander - OXO GRAINS COLANDER https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552593983545-5M6CYCQ54XPTYITNGBQY/CoatCheckChair_Website_D_030119-01-01-01-01.png OXO Colander - GRANULAR PERFECTION This OXO Colander has holes designed to allow water to drain slowly to wash impurities and starch from rice, quinoa, buckwheat, barley and more. The water pools before draining to show when water is clear and grains are clean. The small, square holes help prevent tiny grains from falling through, and the extra drain holes in the pour spout remove excess water and keep grains contained. Soft, comfortable, non-slip handles are perfect for agitating grains, shaking out water, and pouring into pots or bowls. (Project completed while at Smart Design) https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552611431282-OFLHJ3WXXWAMJKPOX037/_1030467.JPG OXO Colander https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552611227484-84FLHWDZSYL7R5REYXB3/Screen+Shot+2019-03-14+at+8.48.30+PM.png OXO Colander https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552611171333-3LZU9N5ILP3RM57IR3AM/Screen%2BShot%2B2019-03-14%2Bat%2B8.48.48%2BPM.jpg OXO Colander https://www.joeyzeledon.com/steelcase daily 0.75 2019-03-25 https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552615915243-OWRLE7MGIULFM9RMA9M5/Embold_Image-Recovered.png Steelcase https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552612793312-99WS4KTXHVCRVFSXE522/CoatCheckChair_Website_D_030119-01-01-01-01.png Steelcase - STEELCASE EMBOLD COLLECTION The design brief was simple: design a new inexpensive healthcare waiting room chair with the potential to be cross-category with non-healthcare environments. After some research, however, our team saw an opportunity to create a more innovative waiting room furniture system that was still cost effective. Several research insights informed our designs. First, while filling a waiting room with single chairs, maximizes the number of seats, it doesn’t take into account how people use the space. Also, while extreme users like bariatric and geriatric have unique needs, existing furniture solutions can call attention to their challenges; for example, a single waiting room chair with extra width for larger people can be ostracizing. Finally, our team saw an opportunity to reframe the healthcare aesthetic into something more familiar, comforting, and residential, especially during times of uncertainty. (Project completed while at Steelcase) https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552613170429-Z595F8SLQVBCGB44YYZR/18-0109871_2048px+%281%29.jpg Steelcase https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552613477011-R5DAKB397CU2VZ6MZ3LR/18-0109273_2048px+%281%29.jpg Steelcase https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552615222074-RXWGQXFCUSRNACLNNZ1W/Embold-Collection-Brochure_Page_3.jpg Steelcase https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552613319550-G7IMT8G78IZ2L2BCFF16/CoatCheckChair_Website_D_030119-01-01-01-01.png Steelcase - WAITING SPACES FOR EVERYONE Our solution, Embold, demonstrates inviting design, residential styling and comfortable seating that supports people’s natural movements. It works in many environments and supports people’s various needs with flexible applications for designers and customers. In addition, if an organization’s patient profile changes over time, facility managers are able to move the arms to re-designate seating to accommodate changes in the healthcare population. Finally, Embold’s range of materiality encourages creativity and expression. With two back upholstery styles, wood and metal legs and two arm cap shapes with multiple materials offered, designers can move across the design spectrum and allow healthcare organizations to express their unique brand. Both chairs and tables are going to be marketed across healthcare and corporate categories. https://images.squarespace-cdn.com/content/v1/5c5da166797f743ea18732d1/1552613969555-H1XFF1BA15ICRA3YCXLC/Screen+Shot+2017-04-15+at+6.13.17+PM.png Steelcase https://www.joeyzeledon.com/contact daily 0.75 2022-10-30 https://www.joeyzeledon.com/design-with-wonder-1 daily 0.75 2022-07-12